Contribution:

Research, Strategy, Develop

Team:

2x Researchers, 1x Manager, 2x Designers

Duration:

2023, 5 months

Client:

Department of Public Works

Citizen Interaction Design

The Citizen Interaction Design Team of Michigan partnered with the Department of Public Works, Dearborn. That is how I was able to be a part of this project

Introduction

The Department of Public Works (DPW) in Dearborn had relied on a traditional phone-based system for citizens to report issues such as potholes, streetlight outages, and garbage collection delays. Citizens would call the DPW office, and operators would manually log complaints, which often led to delayed responses and inefficiencies. This case study outlines how we collaborated with the DPW, their staff, and local residents to redesign the reporting process for more effective citizen engagement and streamlined service delivery.

The Team

From left to right:

  • Krithika Balaji

  • Minyu Li

  • Mengyun Liu

  • Tiana Huang

  • Alyssa Sklar

https://www.si.umich.edu/about-umsi/news/umsi-student-projects-help-michigan-city-reimagine-citizen-interaction

The Design Process

Define the Problem

The existing system was not user-friendly, requiring citizens to make phone calls during office hours. This process frequently led to frustration due to long wait times, incomplete issue documentation, and the lack of feedback mechanisms to inform citizens about the status of their requests. We were tasked with improving this interaction and creating a more accessible, responsive, and transparent way for citizens to report issues.

The Stakeholders

The stakeholders have been grouped into 5 categories.

Collect Data

To investigate the challenges in the reporting, tracking, and communication of work orders within the Public Works & Facilities services department, a mixed methods approach was used. This included field observations to understand current processes, interviews with department staff and residents to gather qualitative insights, and a survey to quantify the issues. This combination of methods provided a comprehensive view of the problem from both operational and experiential perspectives.

Field Observation

We observed citizens reporting issues through the call-in system and how DPW staff managed these requests. This hands-on research allowed us to identify inefficiencies, such as missed calls, repeated information, and errors in manual data entry. Feedback from DPW staff on their own internal processes revealed potential areas for automating or simplifying steps to reduce workload.
Research questions

What communication channels do residents prefer?

What type of information do residents contact DPW for?

How do residents find out about the services offered by DPW?

Survey Logs Opinions

A survey was conducted among a representative sample of city residents to collect quantitative data on their perceptions of the Department of Public Works' (DPW) communication practices and transparency.
Objectives
This survey aimed to assess residents' preferred communication channels and evaluate their satisfaction with the DPW's current transparency measures.

Ploughing Through Interviews

In addition to the survey, we conducted interviews with a smaller, targeted sample of residents to gather qualitative data on their experiences with the Department of Public Works' (DPW) communication and transparency.
Objectives
These interviews were designed to provide deeper insights into residents' specific needs, behaviors, and preferences. They aimed to explore the underlying motivations and emotions influencing residents' communication preferences and experiences with the DPW.

Existing Workflow

The existing workflow has been broken down into parts to understand the each phase better.
Step 1: Resident files the request
Top Pain Points in Step 1

Incorrect routing

The customer care system often misroutes calls among the 21 departments, causing frequent errors.

Commuting difficulties

Another way to submit a request is to visit the office and fill out a form in person. However, most people avoid this option due to travel difficulties, especially during winter.

Commuting difficulties

Another way to submit a request is to visit the office and fill out a form in person. However, most people avoid this option due to travel difficulties, especially during winter.

Phone lines are busy

62% of residents had to leave a voice message after the phone went unanswered by DPW more than twice. This was frustrating, as they couldn't convey their issue or its urgency over voicemail.

Phone lines are busy

62% of residents had to leave a voice message after the phone went unanswered by DPW more than twice. This was frustrating, as they couldn't convey their issue or its urgency over voicemail.

Lack of Awareness

Residents are unaware of a direct phone number for the DPW Office, so they end up calling customer care instead.

Lack of Awareness

Residents are unaware of a direct phone number for the DPW Office, so they end up calling customer care instead.

Step 2: DPW registers the request
Step 3: Post Completion of Request
Top Pain Points in Step 2 & 3

Paper records

Once Anna (the person at the receiving end of calls at DPW office) picks up the call, she writes down the issue on a piece of paper. These paper notes are then passed on to the workers incharge of the issue. Tough right ?!

Manual Notification

She then manually adds the data onto a spreadsheet and notifies the staff who will have to resolve the issue on site.

Manual Notification

She then manually adds the data onto a spreadsheet and notifies the staff who will have to resolve the issue on site.

Too many categories

DPW handles 10 issue categories, requiring efficient categorization for tracking. Currently, Anna manually updates these in Excel and coordinates with onsite workers, which is time-consuming.

Too many categories

DPW handles 10 issue categories, requiring efficient categorization for tracking. Currently, Anna manually updates these in Excel and coordinates with onsite workers, which is time-consuming.

Unknown Status

Inhabitants were aware that their petition was handed over to the office. However, is it under review at the moment? Has it been sidestepped due to more pressing issues? Are they required to stay on the property while the maintenance specialist visits? They were simply in doubt.

Unknown Status

Inhabitants were aware that their petition was handed over to the office. However, is it under review at the moment? Has it been sidestepped due to more pressing issues? Are they required to stay on the property while the maintenance specialist visits? They were simply in doubt.

Bottom line - There are too many steps involved and a lot of back and forth communication a paper trails that adds to the workload when there is very limited human resources to support the operation.

The barriers

“Design depends largely on the sum of all constraints — Charles Eames”

Now that we had identified all the pain points, it was time to develop solutions. However, before doing so, we needed to thoroughly understand the existing limitations.
With these additional factors to consider, we turned to existing tools that could help provide a solution. Here is a set of solutions we considered and researched about.

Brainstorm and Analyze

This phase involves synthesizing the findings from field observations, interviews, and surveys to identify key issues and opportunities for improvement. Through brainstorming sessions, we explored various strategies and innovations that could enhance the efficiency and effectiveness of the department's processes. This section will present the ideas generated, analyze their feasibility, and outline the criteria used to evaluate and prioritize potential solutions.

Goals

Based on the challenges identified above, the following goals and objectives are established to guide the improvement project:
  • Increase Resident Satisfaction: Improve the overall experience for residents by reducing response times, providing clear information, and resolving issues promptly.
  • Optimize Resource Allocation: Ensure that resources, including personnel and equipment, are allocated efficiently to address work orders based on priority and urgency.
  • Enhance Communication Efficiency: Improve the clarity, timeliness, and accuracy of communications between the department and residents regarding work order statuses and updates.

  • Streamline Work Order Tracking: Implement a more efficient system for tracking work orders from initiation to completion, ensuring transparency and accountability.

MoSCoW Method

The findings and goals are effectively prioritized using the MoSCoW method

Solutions Considered

Solution 1: Developing a User-Friendly Application with an Intuitive Interface

Solution 1: Developing a User-Friendly Application with an Intuitive Interface

Rationale for Consideration:

  • Interviews with residents and onsite employees revealed discomfort with new technology, not a lack of understanding.

  • Participants were comfortable with SMS but struggled to transition from traditional phone calls.

  • A simple, intuitive application could bridge this gap, providing an accessible platform for communication and updates.

Reason for Rejection:

  • The main issue was resistance to adopting new digital platforms, not the complexity of the technology.

  • Developing and maintaining an app would require substantial costs and resources, exceeding project budget constraints.

  • Many users preferred traditional communication methods, questioning the app's potential to improve engagement and satisfaction.

Solution 2: Implementing a Task Management System (e.g., Trello, Jira, Confluence)

Solution 2: Implementing a Task Management System (e.g., Trello, Jira, Confluence)

Rationale for Consideration:

  • Task management systems are known for organizing and streamlining workflows.

  • Features like task tracking, real-time updates, and SMS notifications could enhance work order management and communication.

  • These systems are widely used across industries, indicating reliability and effectiveness.

Reason for Rejection:

  • Managing a high volume of user requests through these platforms was complex, requiring significant process changes.

  • Extensive knowledge transfer sessions would be needed, which the current staff could not accommodate due to time constraints.

  • The implementation and operational costs exceeded the available budget, making this solution impractical.

Solution 3: Adopting Google Workspace

Solution 3: Adopting Google Workspace

Rationale for Consideration:

  • Interviews with the administration and IT department revealed that the Department of Public Works (DPW) is partnering with Google, ensuring that subscriptions to Google products would be budget-friendly.

  • The administration previously used Excel sheets, and Google Sheets offers a similar interface and functionality, facilitating a smooth transition.

  • This solution requires only a small learning curve, minimizing the impact on staff and avoiding the burden of adapting to entirely new technology.

Reason for Acceptance:

  • The budget-friendly nature of the partnership with Google makes this solution financially viable.

  • The similar mental model between Excel and Google Sheets ensures that staff can quickly adapt to the new system with minimal training.

  • Google Sheets can streamline workflow management and improve communication efficiency without overwhelming the team with unfamiliar technology.

Develop

The services used

Proposed Workflow

Its a simple 3 step solution!

  1. Report

Residents can report the issue via a Google Form

  1. Update

The reported issue will be automatically synced to the Google sheet, where DPW staff can view and handle the request.

  1. Notify

The resident will receive a synchronous SMS notification when the DPW staff updates the request status.

Key Features:

User-friendly submission process

Citizens could easily fill out a form to report issues, complete with details like location and photos.

Tracking & notifications

Once an issue was submitted, citizens received a confirmation and could check the status of their request online.

Tracking & notifications

Once an issue was submitted, citizens received a confirmation and could check the status of their request online.

Internal prioritization for DPW staff

The new system automatically organized issues by priority, helping staff manage requests more effectively.

Internal prioritization for DPW staff

The new system automatically organized issues by priority, helping staff manage requests more effectively.

24/7 access

Citizens were no longer limited to office hours and could report issues anytime.

24/7 access

Citizens were no longer limited to office hours and could report issues anytime.

Key Performance Indicators

We worked closely with DPW staff to identify meaningful metrics that would help measure the success of the new system. Some of the KPIs we tracked included:

Reduction in report processing time

Compared to the phone-based system, the new form led to a significant reduction in the time it took for DPW staff to process and prioritize citizen requests.

Increase in citizen engagement

The number of reported issues increased by 30% in the first three months (pilot phase), suggesting that the system was more accessible and easier to use.

Improved response time

DPW was able to resolve issues 20% faster, as the new system allowed staff to act on issues more efficiently.

Positive citizen feedback

Surveys showed a 40% increase in citizen satisfaction, particularly regarding the ability to track the status of their reported issues.

Feedback

The management provided the following feedback on the proposed adoption of Google Workspace, specifically Google Sheets, for workflow management:
  1. Positive Reception:
    • The management appreciated the cost-effectiveness of the solution, especially given the existing partnership with Google, which aligns well with budgetary constraints.
    • They acknowledged the minimal learning curve associated with transitioning from Excel to Google Sheets, recognizing that this would facilitate a smoother and faster implementation process.
    • The ease of use and familiarity of Google Sheets were noted as key benefits, as they would reduce the need for extensive training and support, thereby minimizing disruption to ongoing operations.
  2. Concerns and Considerations:
    • While the transition to Google Sheets was seen as straightforward, some management members expressed concerns about data security and the need to ensure that sensitive information would be adequately protected within the Google ecosystem.
    • There was also a request for clarification on the level of support and training that would be provided to staff during the transition phase, to ensure that all team members could effectively utilize the new system.
    • Management highlighted the importance of scalability and wanted assurance that Google Sheets would be able to handle the expected volume of data and users as the department grows.

Improve

The management expressed interest in a pilot phase to test the implementation of Google Sheets with a smaller team or specific project before a full rollout.

  • They requested a detailed plan outlining the transition process, including timelines, training sessions, and support resources.

  • Further discussions were requested to address data security concerns and explore the possibility of integrating other Google Workspace tools to enhance overall workflow and communication within the department.

The management expressed interest post the pilot phase (3 months) after a successful implementation of Google Sheets.
  • They requested a detailed plan outlining the transition process, including timelines, training sessions, and support resources.
  • Further discussions were requested to address data security concerns and explore the possibility of integrating other Google Workspace tools to enhance overall workflow and communication within the department.

Key Takeways

  • Using familiar technology can make a big difference in how quickly and effectively a team adapts to new systems. This familiarity reduced anxiety about new technology and made the transition smoother.
  • Listening to the concerns and technological comfort levels of both residents and staff was critical in choosing the right solution. Understanding their needs helped us select a tool that was not only functional but also user-friendly.

If you’re looking to work with me or want to grab some coffee, feel free to reach out !
If you’re looking to work with me or want to grab some coffee, feel free to reach out !
If you’re looking to work with me or want to grab some coffee, feel free to reach out !